Privacy Policy

PRIVACY POLICY

This Privacy Policy explains what information Peppy ("App", "we", "us") collects when you use our App and services, how we use it, and how we work to keep it safe.

When you use Peppy or any of our features ("Services"), you share certain information with us. We collect and process this information only to operate the App, improve your experience, and provide our services properly.

Peppy is fully responsible for managing the App and handling any information collected on it. We use your data only for our business purposes and never for anything unrelated.

By using the App or any of our Services, you confirm that you have read and understood this Privacy Policy, and you agree to the way we collect, store, and process your information as described here.

LEGAL COMPLIANCE

This Privacy Policy follows and complies with the following laws and regulations:

• Digital Personal Data Protection Act, 2023 (DPDP Act)
• IT (Intermediaries Guidelines and Digital Media Ethics Code) Rules, 2021
• Sections 43A and 72A of the Information Technology Act, 2000
• IT (Reasonable Security Practices and Procedures and Sensitive Personal Information) Rules, 2011

Any capitalized terms used in this policy (including "Personal Data") have the same meaning as defined in the DPDP Act, 2023. In line with Section 5 of the DPDP Act, this policy serves as a notice telling you:

• What personal data we collect and why
• How you can use your rights under Sections 6(4) and 13 of the DPDP Act
• How you can raise a complaint with the Data Protection Board

We may update or inform you of these details from time to time, through methods we consider appropriate.

GENERAL TERMS

By using our App or Services, or by sharing your information with us, you confirm that you have read, understood, and agreed to our Terms of Service and this Privacy Policy.

If you use the App from outside India, you are responsible for following the local laws of your country. If the App is not allowed in the place you live, please do not use it.

By continuing to use the App, you agree that we may collect, use, share, and process your information as explained in this Privacy Policy. We may update or change this Privacy Policy at any time, and your continued use of the App after changes means you accept the updated version. We encourage you to check the Privacy Policy regularly. If there are major changes, we may notify you through the App or other communication channels.

If you do not agree with any part of this Privacy Policy, please stop using the App and our Services immediately.

YOUR CONSENT

By accessing or using the App, filling out onboarding forms, submitting OTPs, clicking on notifications or messages, or sharing your information in any way, you are giving us permission to collect, use, store, and share your Personal Information as described in this Privacy Policy.

If you provide information about someone else, you confirm that you have their permission to do so. We may reject any information you submit at our discretion.

Specific Consent:

• You also agree that we (including our partners or third-party service providers) may contact you via SMS, instant messaging apps, in-app calls, video calls, or email to provide Services, show additional Services, or for any other purpose mentioned in this Privacy Policy.
• You also agree that we may use your data in any other Apps created by us.

INFORMATION HANDLING

To provide our Services, we may sometimes need to share your contact information with trusted third parties. By making payments or using our Services, you give us permission to share this information-without your name or identity-so they can contact you if needed.

Please note that even though we do not ask for your full name or directly identifying details, you may still accidentally share information that can identify you while using the App.

We may also collect certain Sensitive Personal Data as defined under the SPDI Rules when you use the App. This may include:

• Information you provide directly
• Details related to the Services you use
• Your phone number, name, city
• Access to your phone contact list
• Information inferred from these sources

We may also collect payment-related information such as your card number, expiry date, bank details, billing/shipping address, wallet details, or UPI information. By using the App, you agree that we may record, store, and share communications you send or receive when required for providing our Services.

Sensitive Personal Data under SPDI Rules includes: Passwords; Financial information (bank account, credit/debit card, payment details); Physical, mental, or physiological health details; Gender / sexual orientation; Medical records and history; Biometric information; Any information relating to the above shared with another company to provide services; Any information received from another company for lawful processing.

INFORMATION YOU PROVIDE

When you use the Peppy app, any information that you enter or share with us-about yourself or anyone else-is received and stored by us.

During sign-up, we may ask for details like your phone number, full name, gender, city, and email address (when needed). We verify your phone number using a one-time password (OTP).

You might also share contact details to connect with other users or third parties through our Services. If you allow us access to your phone's contact list, we may use it to send invitations, promotions, or service-related messages to your contacts.

INFORMATION WE COLLECT AUTOMATICALLY

We collect information while you use Peppy, so we can provide the full experience of our Services. This includes:

• What features you use
• What actions you take (calls, chats, room activity, etc.)
• The content you view or interact with
• Metadata (like where a photo was taken or when a file was created)

If you upload a profile picture, others on the app may be able to see it. You can choose not to upload certain information, but some features may not work without it.

We may also receive information about you from other partners or third parties and add it to your profile.

If you enable device permissions, we may receive: access to your camera or photos; device details (OS version, model, hardware info); activity like whether the app is in the foreground or background.

PAYMENT INFORMATION

If you make purchases on Peppy, we collect: payment card details; UPI or wallet information; billing address and contact details.

By using the app, you also agree that your calls, chats, or actions may be stored or processed for safety, support, and service improvement.

INFORMATION SHARED BY OTHER USERS

We also receive information others share about you, such as when another user sends you a message, uploads a contact list that includes your number, or interacts with your profile or posts.

ADDITIONAL DATA WE COLLECT

This may include:

• Text, images, audio, video, and other content you upload
• Who follows you and whom you follow
• Profile visits
• Device info such as IP address, browser details, or user agent
• App activity (time spent, features used, interactions)
• Location (if you allow access)
• System logs, timestamps, download/reinstall data

THIRD-PARTY TRACKING TECHNOLOGIES

Peppy uses cookies and other tracking technologies. Cookies help us understand how you use the app so we can improve your experience. You can manage or block cookies from your device settings, but doing so may limit certain features.

Our app may also use third-party SDKs-for example, for payments or analytics-to improve your overall experience.

When you interact with Peppy, we also receive technical information from your device, such as unique device IDs, which may be used to offer personalized content (including ads).

PARTIES WHO MAY ACCESS YOUR INFORMATION

Peppy depends on certain information about you and other users to provide the Services. We share your Personal Information only with trusted third parties, and only after ensuring they follow strong data-protection practices similar to, or stricter than, this Privacy Policy.

We may share information with:

• Service Providers Helping You Use the App: This includes any partner or vendor that helps us deliver personal services, such as customer support, audio/video calling systems, or other technical features.
• Connected Retailers or Businesses: If you make purchases or use certain services, we may share relevant information with partner shops or service providers to help complete your order.
• Third-Party Providers (Payments, Logistics, etc.): Some parts of the app-like payments or delivery-require third-party tools. These providers may collect or process your information while helping us deliver the service.
• Mergers, Acquisitions, or Business Transfers: If Peppy merges with or transfers assets to another organization, your information may be shared with that company under the same privacy commitments described here.
• Advertisers and Analytics Providers: Some usage data may be shared with advertising networks or analytics partners through cookies and tracking tools.
• Communications & Feedback: We may use recordings of your calls with us, messages you send, or feedback you post publicly (like reviews) to improve our services, create better user experiences, and assist with customer support.

We may also share Personal Information or SPDI with trusted partners outside India, as long as they follow privacy standards comparable to Indian laws or other global norms.

DISCLOSURE OF INFORMATION

We may disclose your Personal Information only when we believe it is necessary and lawful to do so. This includes:

• When required to comply with applicable laws or legal processes
• To prevent crime, fraud, or protect national security
• To protect Peppy's rights, property, or operations
• To ensure the safety of users and the general public
• To enforce our Terms of Service or other agreements

We may exchange information with government bodies, regulators, or other companies to prevent fraud and reduce credit risk. If Peppy or its affiliates undergo a merger, acquisition, or sale of assets, relevant information may be transferred under strict confidentiality obligations.

USAGE OF YOUR INFORMATION

We use your information to:

• Provide and manage the services you request
• Improve how the app works and enhance user experience
• Process and deliver your purchases
• Allow you to use app features and make transactions
• Analyze user behaviour, develop algorithms, and build features like recommendations
• Respond to your queries and support requests
• Send updates, alerts, promotion notifications, and app information
• Communicate with you through SMS, email, or calls for support or feedback
• Detect, prevent, or investigate fraud, illegal activity, or policy violations
• Improve system performance, troubleshoot issues, and ensure smooth operation
• Carry out audits and comply with legal requirements
• Conduct research, market analysis, or product development
• Limit ad frequency, ensure compliance, manage payments, and improve ad reporting

We may use cookies or similar technologies to personalize your experience, measure feature and campaign performance, track overall usage trends, and maintain records of your participation in promotions.

We may access or use your device location to confirm service availability in your region, assign a service partner, and improve safety and accuracy. We may also create de-identified (non-personal) data for research, analysis, marketing, or any other legally permitted purpose.

USER RIGHTS

Under Sections 11, 12, 13, and 14 of the DPDP Act, you have several important rights:

• Access: Request the personal information we hold about you and details on how we use it, including a list of third parties who received your information.
• Correction: Ask us to correct, update, or modify your information to ensure accuracy.
• Erasure: Request deletion of personal information that is no longer needed, subject to legal retention requirements.
• Objection: Withdraw your consent and ask us to stop processing your data, except where we have a lawful reason to continue.
• Portability: Receive your data in a machine-readable format to transfer to another service provider.
• Nomination: Nominate someone to exercise your rights on your behalf if you pass away or become unable to do so.
• Grievance Redressal: Report rights violations through our Grievance Form or legally prescribed channels.

OUR DATA SECURITY PRACTICES

We use technical and organisational safeguards designed to protect your data based on industry standards. Most personal data is encrypted when being transferred between your device and our systems. All personal information is encrypted both during transfer and while stored.

Only employees and agents who need to process your information have access to it. They are bound by strict confidentiality agreements. No employee or admin has access to your App password or account credentials.

Important: Always log out of the App after use. If you suspect any unauthorized activity on your account, notify us immediately. You are responsible for any losses caused by unauthorized use of your login information.

We are not responsible for security breaches or events beyond our control, such as hacking, unauthorized access, internet failures, system crashes, or government actions.

IF YOU ARE A MINOR

The Peppy App is only for users who are 18 years or older. We use certain verification methods to confirm your age. If you are a minor, we may restrict or stop your access to the App.

If you are a parent or guardian and discover that your child under 18 has used the App or created an account without permission, please contact us at peppys918@gmail.com. We will delete the child's personal information from our systems.

INTERNATIONAL TRANSFER OF DATA

Your personal information may be transferred to countries outside India for the purposes described in this Privacy Policy, as permitted under Section 16 of the DPDP Act.

Whenever we transfer your data internationally, we will take reasonable steps to ensure it remains protected, accurate, and used only for legitimate, transparent, and lawful purposes.

LINKS TO THIRD PARTIES

The App may contain links to external websites, advertisements, or third-party applications. We are not responsible for how these third parties collect or use your information, and we are not liable for any loss or damage from interactions with third-party sites or services. Please review their privacy policies before sharing any information.

INFORMATION RETENTION AND PURGING

We retain your Personal Information and SPDI for specific periods based on legal and statutory requirements (including Intermediary Rules, 2021), industry guidelines, and the need to maintain anonymized data for statistical, historical, or research purposes.

You can request deletion of your personal information at any time. We will delete it, but may retain some data for legal compliance. We have safeguards to ensure your data is deleted or anonymized when the purpose of collection has been fulfilled and further retention is not required by law.

Important: Uninstalling the App does not delete your Personal Information or SPDI.

CHANGES TO YOUR INFORMATION

You can view, correct, update, or modify your information by logging into your account. You may request deletion by contacting us. We may verify your identity before allowing changes to ensure accuracy and security.

MISCELLANEOUS

You agree that if any third party raises a claim or dispute because you shared your information with them-whether through the App or by using any third-party websites, apps, or services-you will be responsible for handling and compensating us for such issues. We are not responsible for how third parties use the Personal Information or SPDI that you choose to share with them.

Each part of this Privacy Policy is separate and independent. If any section is found to be invalid or unenforceable, it will not affect the rest of the Privacy Policy-those sections will continue to remain in full effect.

While we take strong steps to protect your Personal Information and SPDI, we cannot promise that your information will never be disclosed in ways not mentioned here. As a user, you accept that you are responsible for your own use of the App, your use of the internet, and the information you choose to share or access-both on and outside the App.